About

Eli Shop is run by a small team obsessed with DIY beading — bright acrylic and resin beads, glittering cat's-eye finishes, and rhinestone-wrapped charm pens for bracelets, keychains and stacks that are completely your own.

We hand-pick every color and finish so there's always something new to string together, and we test every charm pen and tool ourselves before it goes in the shop. Good materials shouldn't be complicated to find, and DIY should stay fun from the first bead to the last knot.

Thanks for stopping by. Whether you're stacking your first bracelet or restocking your whole kit, we hope you find your next favorite piece here.